A growing number of clients are seeing the potential in a readily identifiable cartoon character developed specifically for them as a friendly and accessible way of imparting clear messages to their employees and customers. Characters developed by Luke Warm now appear on company posters, flyers, mouse mats, websites and magazines.

The visual identity of telecoms disaster Dim Tim (above) was developed by Luke Warm to compliment copy written by Justin Quillinan and appeared in Ericsson's Connexion magazine edited by Context Communications Ltd.

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